Google Trends reveals interesting new data about Florida’s Republican gubernatorial race. Over the last month, ranging from June 6 to July 2, Adam Putnam logged more Google searches statewide than Ron DeSantis
A deeper look into the data shows that Florida’s Google searches show:
- Floridians in Tallahassee, Tampa and Gainesville are more interested in Putnam, while
- Floridians Jacksonville, Pensacola and Ft. Myers Google more pro-DeSantis searches.
On debate day (June 28), DeSantis actually surpassed Putnam in Google searches and was twice as popular, according to Google Trends’ popularity algorithm
According to Joe Clements, co-founder of Strategic Digital Services, a point worth noting is the retiree communities in Southwest Florida.
“Retirees may be more familiar with DeSantis, and less with Putnam,” said Clements. “Heavy Fox News viewership may mean more familiarity with DeSantis. They may have been registered in 2010 or more recently, so they’re not as familiar with Putnam. But they’ll recognize DeSantis from Fox News.”
This same thinking may be why Putnam garnered more Google searches in Tallahassee. Putnam has served as Commissioner of Agriculture, so Tallahassee voters may be more familiar with Florida Cabinet members than other markets in the state.
Based off of the Google Trends data, the most populated markets, Tampa, Miami, and Orlando, were more interested in Adam Putnam. Although, Orlando’s Google history has shown to be back and forth between the two candidates.
While the data may indicate where Floridians and their interests falls, Clements still believes the best indicator will be the Google Trends closest to the election.